Mid Anglia

Campaign for Real Ale

Campaign for Real Ale

Branch LocAle Policy

Mid Anglia LocAle Policy document CAMRA LocAle CAMRA LocAle - promoting pubs that sell locally-brewed real ale, reducing the number of 'beer miles', and supporting local breweries. What is CAMRA LocAle? CAMRA LocAle is an initiative that promotes pubs stocking locally brewed real ale. The scheme builds on a growing consumer demand for quality local produce and an increased awareness of ‘green’ issues. The CAMRA LocAle scheme was created in 2007 by CAMRA's Nottingham branch which wanted to help support the tradition of brewing within Nottinghamshire, following the demise of local brewer Hardys and Hansons. There are currently 125 CAMRA branches participating in the LocAle scheme which have accredited hundreds of pubs as LocAle pubs which regularly sell at least one locally-brewed real ale. Everyone benefits from local pubs stocking locally-brewed real ale…

• Public houses as stocking local real ales can increase pub visits.

• Consumers who enjoy greater beer choice and diversity.

• Local brewers who gain from increased sales.

• The local economy because more money is spent and retained locally.

• The environment due to fewer ‘beer miles' resulting in less road congestion and pollution.

• Tourism due to an increased sense of local identity and pride - let's celebrate what makes our locality different.

Accreditation in Mid Anglia CAMRA branch area - Accreditation is at the sole discretion of the Mid AngliaCAMRA branch and subject to the licensee agreeing to the following:

• That they will endeavour to ensure at least two locally brewed real ales, as defined by the local branch, is on sale at all times, one of which must be from the breweries within the branch area (see list below):

Ampersand, Bruha Brewing, Earl Soham Brewery, Grain, Humber Doucy Brewing, Shortts Brewery, Starwing Brewery, Wagtail Brewery

• Only real ale, as defined by CAMRA, can be promoted as a CAMRA LocAle.

• Where the standard of real ale sold falls below an acceptable quality, accreditation will be withdrawn.

• That accreditation can be withdrawn at any time at the discretion of the local branch.

• That should accreditation be withdrawn, or should the licensee withdraw from the scheme, all LocAle publicity material must be removed from the pub and the licensee cease using the CAMRA LocAle logo.

Definition of Local: The Sustainable Communities Act, which CAMRA strongly supports, provides a definition of “local” as up to 30 miles from the point of sale. CAMRA recommends that the distance is calculated from the pub to the brewery and should be based on the shortest driving distance. Real ales from regional and national breweries as well as from microbreweries can be regarded as "local" if they are brewed within what the branch has decided as being the local area.

LocAle Pub publicity material: Pubs which have been given LocAle status by their local CAMRA branch can display the LocAle sticker on their windows/doors. The stickers have the year for which they have been accredited as LocAle pubs by their branch. They may also have posters up in the pub and on the pumps that are serving locally brewed beers there will be LocAle pump clip crowners.

Process for accreditation: 1. Where a Pub Watch representative has evidence that a pub has consistently sold local ales, an application can be made immediately. 2. Where a Pub Watch representative is unsure that a pub has consistently sold local ales then a monitoring period of 6 months from 1st October 2015 will be undertaken. 3. An application is made either by the licensee or on behalf of the licensee by their Pub Watch representative. This application will be on a simple form (MAC LocAle app. – Appendix 1). 4. This is then sent to the Mid Anglia CAMRA branch LocAle Coordinator for consideration. 5. If approved the pub will then be finally proposed at the next monthly branch meeting for endorsement. 6. Once endorsed by the branch meeting, the LocAle Coordinator will arrange for the publicity material to be supplied to the pub.